Apple is introducing a new color option for its iPhone 7 lineup today: red. While the iPhone maker has offered special product red cases for the iPhone previously, this is the first time the actual handset is available in red itself. The new Product (RED) iPhone features a red aluminum finish, and is launching as part of Apple’s partnership with (RED).

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” says Apple CEO Tim Cook.

red iphone

Apple’s partnership with (RED) involves highlighting the AIDS fundraising campaign with red-themed designs for products and apps. Apple recently turned its App Store and associated top apps the color red for the world AIDS day.

Apple’s last color change to its iPhone lineup involved a new glossy jet black finish for the iPhone 7, and before that the company also introduced the rose gold option with the iPhone 6S. Today’s red option is perhaps the most striking of all the colors available for the iPhone 7 and 7 Plus, and it will be available on Friday, March 24th in 128GB and 256GB models starting at $3.

Apple Reveals Red iPhone 7: Everything you need to know about the new red iPhone 7 and red iPhone 7 Plus, including price and release date details, as well as where to pre-order in the Pronto china

Apple has once again wowed us all, teaming up with long-term partner PRODUCT(RED) to unveil the fantastic looking new red iPhone 7 flavour.

Both the iPhone 7 and iPhone 7 Plus will be available in the new colour option, which joins fellow recent additions Jet Black and Black – plus old favourites Silver, Gold and Rose Gold, to make a six-strong line-up.


How can you not want to open this box?

red iphone 7

Red is the new Jet Black


Both the iPhone 7 and 7 Plus are painting the town red


There’s little not to like here

iphone red

The red iPhone 7 and 7 Plus, side by side

As luck would have it, the limited edition handset doesn’t seem to be more expensive than comparable models in other flavours, though note that some versions of the iPhone 7 are still available with just 32GB of storage – these are cheaper.

Here’s a breakdown of the China and US pricing for the new red iPhone 7.

Apple will be sending pre-orders live on Friday, March 24 at 3pm GMT, which is 8am PT and 12pm ET.

Shipping estimates haven’t been confirmed, but expect it to be in high demand initially. As is always the case with (PRODUCT)RED special editions, Apple will donate a portion of its red iPhone profits to the group.

The other good news is that subscribers to the Apple Upgrade Programme will be eligible to swap their old iPhone for the new red one, no questions asked.

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