Kantar Research has published its latest report on the smartphone distribution in key markets during the three months ending in June 2018, which shows that Android is still the dominant OS but that iOS is eating up its share in markets like the US.
Compared to Q2 of 2017, Android has lost a bit of ground in Germany, France, Spain and the US but gained more in China and Great Britain. It still holds 80.5% in Germany, 64.5% in the UK, 61% in the US and over 80% in Italy, Spain and China.
Android’s surge in the UK is mostly down to the positive performance of the Huawei P20 Pro, which lead Huawei’s UK market share from 2.7% in Q2 of 2017 to 13.7% in Q2 of 2018. Huawei has been a key factor in Android’s OS share expansion in China as well.
Interestingly, the iPhone X is the best-selling device in China and has been every month since it launched in November of 2017.
2018 Latest Apple IPhone X
Apple dominates the sales in the States as well and is enjoying an unprecedented position – having 8 of the top 10 best selling smartphones. Its success was spearheaded by dominant iPhone 8 and iPhone 8 Plus sales but it also has a phone in most price points, from the iPhone SE to the iPhone X.